I Build and Transform Digital Teams.
Fractional and interim leadership, consulting, and advisory for organisations where product, design, and research aren't working the way they should.
The Problem
Digital teams drift. Pulled out of shape by growth, restructure, cost pressure, the impact of new technologies or trends (e.g. AI), or just the accumulated weight of change. Problems compound quietly until they're impossible to ignore.
I work with CPOs, CTOs, and CEOs at scale-ups and enterprises who know something isn't working but haven't been able to fix it from the inside. Sometimes the team needs rebuilding from the ground up. Sometimes the structure is wrong. Sometimes the ways of working have broken down. Sometimes leadership just needs a trusted outside perspective.
With 32 years of experience across every level of digital—practitioner, agency founder, Head of, Director, VP—I've seen these problems from every angle. I know how they form, and how to untangle them without losing what's working.
Clients Include...
Ways to Engage Me
Every engagement starts with understanding your specific situation. From there, we work in whatever way makes most sense. This might involve:
Short-term assessment (2–6 weeks) Diagnose what's broken. Deliver clear recommendations.
Consulting engagement (3–6+ months) Design and embed the changes needed.
Fractional / interim leadership Lead the team while you hire the right permanent person.
Ongoing advisory A trusted outside perspective for leaders who want a sparring partner.
What Clients Say...
"Brian is great at understanding the variety of challenges and people that make up an organisation, diving through reams of historical data and reports, and then helping form actionable strategies. He's not afraid to have pragmatic and helpful conversations, will push for the best outcomes but in a delightfully human way."
Barney Brown / Deputy Director / University of Cambridge
"Having worked with Brian when he was the MD of his own customer experience agency I didn't hesitate in thinking of him for the role of Head of Customer Labs at Lloyds Banking Group within my team. Brian joined Lloyds when customer labs was just an idea and created the entire service proposition, built the capability, recruited the team and embedded the service within Group Digital - a fantastic achievement. Brian continues to be one of the 'go to' digital experts in my network and I look forward to working with him again."
Giles Delafeld / Digital Customer Experience Director / Lloyds Banking Group